About

Ever thought, “Gee, I should eat more veggies, but I have no time!,” or “I have no clue how to cook a squash, I’ll just stick with salad” ? Then Half Your Plate was developed for you!

We get that more Canadians need to eat fruits and veggies. In fact, Statistics Canada reported that in 2011 only 40.4% of Canadians aged 12 and older consumed fruit and vegetables five or more times per day. Consumption rose gradually from 2001-2009, where it peaked at 45.6% of the population reaching the level of five or more daily servings, but it has been on the decline since then.

We want to show you how easy it is to incorporate fruits and veggies into every meal. From filling grab ‘n go items to healthier dinners, you are just one step away! Half Your Plate will provide you with the tips, tricks, and recipes – all you have to do is cook! We’ll also give you smart shopping tips, holiday tips, back to school lunch tips, and more! Curious about a fruit or vegetable? Ask us! We’ll give you the top ten ways to cook it. Wondering how to get creative in the kitchen? Check out our recipes or ask us for a suggestion! We’re here to help Canadians find easy, budget-friendly ways to fill half of their plate with fruits and veggies at every meal and snack.

Browse Recipes  Get Meal Ideas and Tips

Who’s on board?

The Canadian Produce Marketing Association, the Heart and Stroke Foundation, the Canadian Public Health Association and the Canadian Cancer Society are proud to continue a long-standing partnership to improve fruit and veggie consumption in Canada. These organizations, widely respected for their role in health promotion and disease prevention through healthy eating education, proudly support the Half Your Plate campaign.

The success of Half Your Plate hinges on a team-effort, including a network of Public Health practitioners, all sectors of the produce industry, media and more – to spread the word to all Canadians about the role fruits and veggies play in a healthy lifestyle. If you’re a health practitioner who wants to learn more about getting our promotional materials, please contact us.